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Book Review: Social Marketing to the Business Customer
My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul...
View Article#PR & the Future of Media
I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision, which will take place on August 23, 2011 at 2:00 p.m. ET. The question I was asked: how...
View ArticleWhat Will #PR Look Like As We Approach 2015?
It’s never too early to make predictions. As I watched the Holiday decorations go up in my neighborhood over the weekend (I know, it’s not even Thanksgiving yet), it made me think about 2012 and the...
View ArticleThe Techniques of the New PR Champion Webinar: Q&A Part II
For those of you who caught my December 7th Vocus Webinar on “The Techniques of the New PR Champion,” here’s Part II of the Q&A. I can tell from the number of questions, (there were over 65 with...
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Enhance the Executive’s Experience: Share Information Relevant to Their World
One of the first things I learned in marketing was to “mirror” my audience’s behavior. For example, working at an agency for years, we learned to watch the body language of the executives in the room....
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Social Media Measurement: An Interview with EVP Marty Levine at Prosyna
As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across many interesting measurement tools and platforms. Prosyna was...
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PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities
One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue...
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PR Practice #8: The Master of the Metrics Chart of Responsibilities
Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the...
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